This is 360 degree full motion video produced by Yellowbird. They produce booths in which a user can view from inside, almost like a wrap-around television.
Incorporating this technology into my building could create the sense of being in a special place. Imagine if the surrounding walls of a room, 360 degrees around, produce a 360 degree image of a Chemical Brothers concert. It would give the users the impression of actually being in a place of their dreams.
The following link is to the company that produce the item, Yellowbird. I think this is one of the worst business URL's I've ever come across. http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/
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